Uncorking another winner

At Catch, we love a good celebration. This week we have even more reason to raise a glass with the latest addition to our ever-expanding family, Vinomofo.com.

As you know we love nothing better than to enter new markets and shake things up like only we can. Well, through Vinomofo, we look forward to opening the cellar doors on some of Australia’s best wineries, as well as elite smaller producers, so that our members can discover and enjoy the best wines this country has to offer at seriously mofo prices!

If you are a wine lover, you may already know of Vinomofo. It was launched 12 months ago by three passionate wine geeks Andre Eikmeier, Justin Dry and Leigh Morgan.

Andre and Justin (or the “Qwoff Boys”) know their stuff. This year, they were named Digital Wine Communicators of the Year and currently run the hugely popular wine blog, qwoff.com.

For some time now, we have been thinking about giving the online wine space a red hot go, so when it came to kicking things off, we wanted to ensure we had the best team behind us. In our view, no one is doing it better than the Qwoff Boys. They have built an enviable reputation in the industry with outstanding supplier contacts, and already have a successful online daily deals site with Vinomofo.

So with that in mind, we jumped on a plane to Adelaide – the wine capital of Australia – to meet with these young guns.

That is where things start getting a little blurry. But after a very long lunch in which multiple bottles of wine were consumed, we not only discovered our long lost brothers, but also kicked off the start of what promises to be a beautiful relationship with another exciting addition to our e-commerce group.

Andre has a slightly different recollection of the day, but the end game is the same.

So, as we raise a glass (of the seriously good stuff, thanks to our new brothers) and welcome Vinomofo to Australia’s #1 e-commerce group, we encourage you to drop by and check out their incredible daily wine deals at vinomofo.com.

Every wine comes with a personal recommendation from the Qwoff Boys who have sacrificed their taste buds in search of the best drops at the best prices.

If you are a winery, we would also love to hear from you. Get in touch with the mofos at team@vinomofo.com – soon to be Australia’s no.1 online wine destination!

A votre santé!

Or, bottoms up!