Things are moving along very quickly at the Catch headquarters, so here’s a little summary of what’s going on:
While bricks and mortar retailers are using excuses like “tough retail environment” and “subdued consumer confidence,” the Catchoftheday group has again had its best month ever!
Parameters of success that we like to measure include:
Where we stand – We are Australia’s number 1 shopping site and we have held this title for more than three years now. The exciting part is that our so-called competitors are really starting to lag quite a distance behind.
Outgoing parcels – We are Australia Post’s number 1 parcel sender and have been known to send up to 20,000 parcels a day!
Visitors to the site – Over a particular 24 hour period this month, we had 1.8 million visitors and as many as 85,000 members at a given instance – wow!
Facebook followers – We have over 330,000 followers, more than any other Australian department store. These are real people, not purchased or incentivised to win some prize, but real Aussie consumers interested in engaging with our brand.
Sales and profits – We keep a close eye on the local market. Most players out there spend way more on marketing and operations than they actually earn, meaning they are running at a loss, working hard to acquire some sort of market share in a form of an email list. Catchoftheday is a privately owned business and we, the owners, care about the bottom line. This month has been our most profitable since our inception six years ago. Chances are this record will be broken again in October, our birthday!
How do we keep doing it, you may ask? Good question! It’s basically down to two things: great deals and innovation.
Sounds easy on paper, but here’s how we win the game:
Great deals on great brands – We actually do it; we don’t just talk about it. For the last six years we have been the site that you need to watch every day – the best part? We are only getting better. Some brands that have recently featured include: Asics, Puma, Joseph Joseph, Asus, Dell, Sony, Acer, Samsung, Hitachi, Lenovo, Bodum, Ice, Casio, Nixon, Havaianas, Dickies, Brookes, Belkin, Mooks, Pioneer, High Sierra, Samsonite, Camelbak, Jamie Oliver, Tefal, Crayola, Michael Kors, Microsoft, Steve Madden, Revlon, Guess and the list goes on…
Speaking of better buying, I would like to welcome some more rock stars that have joined our team this month: Aaron and Anjulie (fashion), Pete (sports), Chris (books and DVDs) and, Natasha and Bree (babies/kids). It’s great to have you all on board!
Innovation: They say that if you stay still, you are in effect going backwards. This is even more pertinent in the fast moving world of online retail, so we are constantly creating new avenues and reinventing ourselves to stay at the top of the game. For example, we know that some of you love shopping on the train, some of you in the office and some of you on the toilet (hey, we aren’t in the business of judging.) In honour of that, we’ve made it easier for you to shop how and where you want by launching our mobile site. It has been very successful to say the least.
Our iPad app is currently in the process of being built too, adding to the ever popular group of Apple apps for Catch and Scoopon.
We are working hard on a fresh new design for Catchoftheday that will take us into 2013 with a bang. We’ve been monitoring the way the site is being used and through this we’ve developed a better understanding of what you like and what you don’t. We have been busy cooking up something that will certainly keep you coming back for more…stay tuned!
A big hello to our sister sites: Scoopon, GroceryRun, Vinomofo and Mumgo! They’re all doing extremely well and gearing up for a very busy Christmas rush.
2012 – The year of online…
Lots more exciting stuff coming soon!