CatchOfTheDay partners with comedic sensation Jason Alexander to bring some fun to online shopping!
World-famous actor and comedian to be the face of CatchOfTheDay’s first ever brand campaign
Thursday, 1 August, 2013, Melbourne, Australia: Australia’s number one online shopping site, CatchOfTheDay, today announced Jason Alexander will be the face of its first ever brand campaign.
Actor and comedian Alexander, best known for his role on the hit TV show Seinfeld, is partnering with the daily deals site to inject some fun into online shopping.
The star of arguably the best TV show ever will be the face of Australia’s best online shopping site, CatchOfTheDay, throughout a year-long advertising campaign.
“Working with Jason is literally a dream come true for us,” said Gabby Leibovich, co-founder of CatchOfTheDay. “We have always been big fans of his, and when we started CatchOfTheDay we often joked about how great it would be to work with him. Jason is fun, cheeky and doesn’t take himself too seriously, which is exactly what CatchOfTheDay is about.”
Jason Alexander said, “I am so happy to be working with CatchOfTheDay to help inject some fun into online shopping. The key to CatchOfTheDay’s success is its amazing deals, because it doesn’t matter who you are, everyone loves a good bargain.”
The partnership is CatchOfTheDay’s first significant investment into brand marketing. Since it was founded in 2006, CatchOfTheDay has been able to grow organically from a humble startup to Australia’s number one online shopping site by simply offering amazing deals. This advertising campaign heralds the next phase of CatchOfTheDay’s business evolution as it continues to build its brand as Australia’s favourite online retailer.
As well as appearing in the advertising campaign, which will mainly consist of outdoor advertising, Alexander will also feature on CatchOfTheDay’s website in some exclusive video content and during key shopping events throughout the year.