Catch Group News: sister site EatNow has merged with Menulog to provide joint online takeaway and home delivery group.
Menulog.com.au and EatNow.com.au operate websites and mobile apps that aggregate restaurant menus to allow consumers to order takeaway and home delivery from their favourite local venues. Over 5,000 restaurants are listed with the Menulog service, offering more than 16,000 specials and 100,000 restaurant reviews. EatNow lists 4,400 participating restaurants nationwide. Users are able to pay safely online and reorder previous meals with a few clicks.
The merger will deliver an enhanced online takeaway and home delivery ordering experience for individuals and corporate consumers, and aims to drive additional orders to restaurants via their newly consolidated networks.
Both the Menulog and EatNow brands will be maintained in the marketplace, giving loyal consumers the choice to order from their preferred website or mobile app. The merger is an opportunity to draw upon the strengths of each platform in a rapidly expanding and highly competitive industry, offering a number of tangible benefits to all parties involved.
What you can expect from the EatNow and Menulog merge:
Consumers given more choice. The combination of each platform’s participating restaurants delivers a greater variety of ordering options to Australian consumers. In addition, consumers will have access to an increased range of special offers and discounts further enhancing their online takeaway experience.
Restaurant partners to benefit. The combination of EatNow and Menulog will allow us to deliver benefits to restaurants by driving a co-ordinated marketing campaign to encourage consumers to order online from their takeaway venue of choice. It also allows the sharing of the best technology to offer a more streamlined experience for both the consumer and restaurant allowing venues to have the best online offer available without investing directly into the technology themselves.
Further Industry Innovation. The merged entity will have the ability to pick the best features from both platforms and to then focus on improving those even further. In addition, the constant innovation that is already an earmark of both entities will see ongoing improvements and enhancements made to the combined service offering.
“Menulog Group will be giving diners across Australia an overwhelming choice of local food, with more than 130 varieties of cuisine,” said Menulog Group CEO Dan Katz. “We are delighted to have EatNow as our new partner. We both share a commitment to connecting hungry diners with restaurants in their neighbourhood, as well as ensuring the growth of all our restaurant partners.”
EatNow founder Matt Dyer says, “Menulog has set the benchmark in the online takeaway industry. We are excited about working as a consolidated entity as our united offerings will deliver unparalleled services to our customers and restaurant partners. ”